The conception of new service offerings, in particular with regard to development, gains increasingly more importance for companies every year. The lecture/ Service Design & Engineering aims to provide a comprehensive picture of methods and skills that can support the development of new services.
To do so, the role of a business manager is explained and academic and scientific research questions broaden the perspective on the topic.
The focus is placed on management related issues in order to develop a service concept in the framework of a new business model. Particular emphasis is placed on the step by step methodology for a systematic design of innovative services. You will learn why and when different methods are used and how the design process is organised. The lecture is based on specific case competitions that are elaborated by small teams (2-3 persons). The lecture introduces and explains different methods and tools and allows students to demonstrate what they learned in workshops and smaller challenges. In addition to this, different scientific research papers on the topic will be discussed.
DMG MORIS’ range of products includes innovative high-tech machines and services, as well as software and energy solutions, offered to a wide variety of customers in diverse regions and industries. In order to supply customers with all kinds of spare parts in size and weight, the DMG MORI SPARE PARTS GMBH deals with the overall organization of a worldwide spare parts supply chain. Within the daily business, parts have to be purchased and sold with the core goal to fulfill customers’ expectations – a high spare parts availability at almost any place of the world – best.
Challenge 2015: Innovative strategies for smart logistics of the future
The winning team: Hans Heikenfeld & André Hessler
StreetScooter was founded in 2010 in cooperation with the RWTH Aachen. StreetScooter is based on the idea to make electric mobility economically attractive – not only for large quantities but also when only small volumes are requested. Thus, economy and ecology should be reconciled. The company is based in Aachen where electronic vehicles are developed and produced for short-range use. The current portfolio includes various types of vehicles, a compact car for everyday use, pedelecs as well as lightweight prototypes.
Challenge 2014: Develop your concept for car-to-cloud application services in the context of B2C and B2B.
The winning team: Benedikt Moser & Jennifer Willigers
The Deutsche Telekom has 144 million mobile customers and 32 million network line clients as well as 17 million broadband lines. The company is one of the leading integrated telecommunications companies worldwide (as of June 30th, 2013). The company provides products and services regarding the areas landlines, mobile networks, internet and IPTV for private and business customers.
Challenge 2013: Design your concept of a business model for M2M applications in the industrial context.
The winning team: Nils Kornder, Sidney Fiegen & Sven Haag
With a clear structure in the fields of industry, energy, health care and infrastructural solutions, Siemens is the leading provider of innovative products, technologies and solutions. The company employs approx. 360.000 employees in over 190 countries worldwide. The company, founded over 160 years ago, supports its customers with innovative techniques and extensive know-how for the solution of their business and technical challenges.
Challenge 2012: Develop your own concept of a business model for technological based Value Services in the automobile industry of Siemens AG.
The winning team: Hans Heikenfeld & André Hessler
Lufthansa Technik Logistik GmbH is a 100% subsidiary of Lufthansa Technik AG. They offer pioneering logistics solutions for the aviation industry. The product portfolio includes the entire range of spare part logistics, high specialised engine transports and globally networked distribution solutions. They also offer instant material procurement and material supply, organisation and optimisation of repair cycles, proper storage and distribution as well as a worldwide 24-hour service.
Challenge 2011: Develop your own concept for the use of innovative technologies at the logistics specialist in the aviation industry Lufthansa Technik Logistik.
The winning team: Christina Oberfranz, Henning Gamerschlag, Tobias Greifenberg
Royal Philips Electronics is responsible for health topics and well-being based in the Netherlands. The company´s focus is on improving the quality of people´s lives and creating innovative solutions in the area of health care, consumer lifestyle and lighting. Philips employs approx. 122.000 employees in more than 100 countries. The company generated a turnover of 22.6 billion Euros in 2011. Royal Philips Electronics is a market leader in cardiology, emergency medicine, health care at home and energy efficient lighting solutions.
Challenge 2010: „Philips DirectLife, get fit your way“