Visible Light Communications (VLC)
For many years, Philips Lighting has been researching on coded light applications. With the help of light signals that are imperceptible for the human eye, lamps communicate with the standard camera of a smart device (e.g. smartphone or tablet) and are able to exchange location-specific information of the user. Every lamp has its own IP-address and can therefore be used to navigate users and provide additional data and information to the user. The data stream via VLC works unidirectional; a backlink via Wifi/GSM is not mandatorily required. The economic effects of this technology are tremendous and can be transferred into several business areas using the existing VLC platform or even be developed further through service opportunities in the area of asset tracking and Management.
Possible use cases
Recently, Philips Lighting implemented this coded light application in a supermarket in France to demonstrate the benefits in practice, e. g. indoor positioning systems. With the help of a mobile application customers can be navigated through the supermarket based on their electronic shopping list. Additional services like in-store promotions or data analytics on buying behavior can be provided to business customers.
Option 1: Think of innovative data-enabled service ideas for the use of the VLC technology and coded light in any fields of public, office and industry or retail and hospitality. Take the perspective of Philips Lighting and develop promising services concepts based on the existing technology.
Option 2: Besides existing technologies, think of innovative data-enabled service applications, which are based on light and could require new additional technology enhancements, e. g. additional sensors or robots that locate themselves with light. Develop promising service business applications of the Philips Lighting perspective. Applications could i.e. be asset tracking (asset and/or product audits, automated mapping, stock management, equipment tracking, tracking and optimization of forklift operations in warehouses, etc.).
Be inspired by the wealth of business and application segments served by Philips Lighting
Your objective is to develop new value adding services for customers in the professional lighting market (B2B).
Point out your value proposition to potential customers and also your business model while utilizing the solution architecture for connected lighting. Remember that a good idea only becomes an innovation, if viable business models are successful and accepted on the designated markets. Be creative!
While developing new services, please focus on:
In order to develop an idea, you and your team can access different channels of information: internet research, surveys, interviews/workshops and the documents provided by Philips Lighting. Use the given information wisely and integrate it into your project for better results.
The expected results are divided into two parts:
The most important part of your solution is the development of a solid, comprehensive and elaborate business model for your innovative concept. In order to ensure comparability to solutions of other teams, please utilize the Business Model Canvas to systematically develop your idea. The most important aspects of your concept are:
In order to demonstrate and easily convey your idea, please visualize it in any form. This could include a paper build prototype, a programmed application, a drawing, a short movie – it is important that you are creative in order to sell your idea to the Jury!
Concept presentation, containing:
Participants of the lecture Service Design & Engineering additionally have to hand in:
Written concept description, containing:
The conception of new service offerings, in particular with regard to development, gains increasingly more importance for companies every year. The lecture Service Design & Engineering aims to provide a comprehensive picture of methods and skills that can support the development of new services.
To do so, the role of a business manager is explained and academic and scientific research questions broaden the perspective on the topic.
The focus is placed on management related issues in order to develop a service concept in the framework of a new business model. Particular emphasis is placed on the step by step methodology for a systematic design of innovative services. You will learn why and when different methods are used and how the design process is organised. The lecture is based on specific case competitions that are elaborated by small teams (2-3 persons). The lecture introduces and explains different methods and tools and allows students to demonstrate what they learned in workshops and smaller challenges. In addition to this, different scientific research papers on the topic will be discussed.
SMS digital is a newly founded subsidiary of the SMS Holding. The company is set up as a start-up incubator for digital products for SMS group´s customers. SMS digital follows an entrepreneurial approach towards business and will work closely with SMS group’s business units to develop and sell products, which add value to the customers. The unit uses the design thinking method as well as lean start-up principles to act quickly and efficiently.
Challenge 2016: Invent the future of services, based on digital documentation!
DMG MORIS’ range of products includes innovative high-tech machines and services, as well as software and energy solutions, offered to a wide variety of customers in diverse regions and industries. In order to supply customers with all kinds of spare parts in size and weight, the DMG MORI SPARE PARTS GMBH deals with the overall organization of a worldwide spare parts supply chain. Within the daily business, parts have to be purchased and sold with the core goal to fulfill customers’ expectations – a high spare parts availability at almost any place of the world – best.
Challenge 2015: Innovative strategies for smart logistics of the future
The winning team: Hans Heikenfeld & André Hessler
StreetScooter was founded in 2010 in cooperation with the RWTH Aachen. StreetScooter is based on the idea to make electric mobility economically attractive – not only for large quantities but also when only small volumes are requested. Thus, economy and ecology should be reconciled. The company is based in Aachen where electronic vehicles are developed and produced for short-range use. The current portfolio includes various types of vehicles, a compact car for everyday use, pedelecs as well as lightweight prototypes.
Challenge 2014: Develop your concept for car-to-cloud application services in the context of B2C and B2B.
The winning team: Benedikt Moser & Jennifer Willigers
The Deutsche Telekom has 144 million mobile customers and 32 million network line clients as well as 17 million broadband lines. The company is one of the leading integrated telecommunications companies worldwide (as of June 30th, 2013). The company provides products and services regarding the areas landlines, mobile networks, internet and IPTV for private and business customers.
Challenge 2013: Design your concept of a business model for M2M applications in the industrial context.
The winning team: Nils Kornder, Sidney Fiegen & Sven Haag
With a clear structure in the fields of industry, energy, health care and infrastructural solutions, Siemens is the leading provider of innovative products, technologies and solutions. The company employs approx. 360.000 employees in over 190 countries worldwide. The company, founded over 160 years ago, supports its customers with innovative techniques and extensive know-how for the solution of their business and technical challenges.
Challenge 2012: Develop your own concept of a business model for technological based Value Services in the automobile industry of Siemens AG.
The winning team: Hans Heikenfeld & André Hessler
Lufthansa Technik Logistik GmbH is a 100% subsidiary of Lufthansa Technik AG. They offer pioneering logistics solutions for the aviation industry. The product portfolio includes the entire range of spare part logistics, high specialised engine transports and globally networked distribution solutions. They also offer instant material procurement and material supply, organisation and optimisation of repair cycles, proper storage and distribution as well as a worldwide 24-hour service.
Challenge 2011: Develop your own concept for the use of innovative technologies at the logistics specialist in the aviation industry Lufthansa Technik Logistik.
The winning team: Christina Oberfranz, Henning Gamerschlag, Tobias Greifenberg
Royal Philips Electronics is responsible for health topics and well-being based in the Netherlands. The company´s focus is on improving the quality of people´s lives and creating innovative solutions in the area of health care, consumer lifestyle and lighting. Philips employs approx. 122.000 employees in more than 100 countries. The company generated a turnover of 22.6 billion Euros in 2011. Royal Philips Electronics is a market leader in cardiology, emergency medicine, health care at home and energy efficient lighting solutions.
Challenge 2010: „Philips DirectLife, get fit your way“